Yo
Shared Personas
Dec 16, 2025
Shared Personas
Want to generate your own personas?
Install Yo for FigmaPersona 1
Yo
Productivity-Focused Academic
Research Scientist
Dedicated to academic research and writing, this persona needs a reliable tool to manage and organize vast amounts of data. They struggle with the time-consuming process of collecting and synthesizing information from various sources. Their goal is to streamline their research workflow and produce high-quality publications efficiently.
Age40
GenderMale
LocationUnited States
Income$75,000
EducationPh.D.
FamilyMarried
Primary Goals
Streamline research workflow
Improve data organization
Increase publication output
Secondary Goals
Stay updated with the latest research
Enhance collaboration with colleagues
Improve grant writing
Long Term Goals
Achieve tenure
Become a leading researcher in the field
Secure research funding
Frustrations
Lack of compatibility with academic databases
High costs of academic software
Difficulty integrating different research tools
Key Motivations
Improving research efficiency
Enhancing data organization
Increasing publication output
Persona 2
Yo
Knowledge-Seeking Entrepreneur
Founder/CEO
A proactive entrepreneur who values continuous learning and knowledge management. They are always looking for innovative tools to enhance their understanding of the market and improve decision-making. They struggle with information overload and need a centralized system to organize their findings and ideas efficiently.
Age38
GenderMale
LocationUnited States
Income$110,000
EducationMaster's Degree
FamilyMarried
Primary Goals
Centralize knowledge and research
Improve decision-making
Foster innovation within the company
Secondary Goals
Stay ahead of market trends
Enhance personal learning
Increase productivity
Long Term Goals
Scale the business
Become a thought leader in the industry
Achieve financial independence
Frustrations
Lack of integration with existing tools
Complexity of some knowledge management systems
Concerns about data privacy and security
Key Motivations
Improving knowledge management
Enhancing decision-making
Fostering innovation
Persona 3
Yo
Efficiency-Driven Professional
Project Manager
Seeks tools to streamline workflow and maximize productivity. Values efficiency, organization, and staying on top of deadlines. Wants to minimize time wasted searching for information and improve overall project management.
Age32
GenderFemale
LocationUnited States
Income$85,000
EducationBachelor's Degree
FamilySingle
Primary Goals
Improve project efficiency
Reduce time spent on administrative tasks
Enhance team collaboration
Secondary Goals
Minimize errors
Stay within budget
Meet deadlines consistently
Long Term Goals
Become a senior project manager
Lead large-scale projects
Implement innovative project management methodologies
Frustrations
Lack of integration between different tools
Steep learning curves for new software
Hidden costs and subscriptions
Key Motivations
Saving time and improving efficiency
Reducing stress and improving work-life balance
Enhancing team collaboration and communication
Powered by Yo · AI-Powered Design Feedback